africa ruiz s.barcelona

Web

Africa Ruiz is a young designer of customised and handmade accessories. She was looking for a website as a display which should be easy and could highlight its accessories.
The key issues for Africa were: the use of the style of an old typewriter font, the presence of asymmetries and of few colours and an off-white background.
Three different graphic proposals were provided for the customer, but Africa was particularly struck by one version where the use of frames and the asymmetries endorsed the accessories and underlined that they are unique objects.
Our target was to create a simple communication, but at the same time elegant and refined, as the work of the designer, who retrieves antique pieces from local markets and through a process transforms them into current accessories.

We designed and implemented the website for Africa Ruiz, and took the photo shoot.
In collaboration with Waikikidesign

//www.africaruiz.com
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